It Girl was built on intention.

I don't believe in simply putting my name on a product and calling it a brand. I care deeply about what I'm selling, how it works, formulation, and why it works. I'm constantly learning, testing, researching, and diving deeper into the science behind the products I bring to my artists.

Because as a lash artist myself, I know how much the right products can affect your work, your retention, and ultimately your client's experience.

Everything I create is intentional and purposeful - from the products themselves to the education behind them. My goal is to give lash artists products they can understand, trust, and feel confident using.

Above it all, It Girl is faith based. This brand is something I prayed for, worked for, and continue to place God's hands. I know that every opportunity, every idea, and every bit of growth comes from Him. I don't take that lightly. All glory to Jesus.

Thank you for being here and believing in what I'm building; this is only the beginning.